While traditional coaching may focus on improving specific skills or behaviours, transformative coaching seeks to change the underlying motivations and drivers behind those behaviours, leading to more sustainable change. 

Transformative coaching is a holistic and goal-oriented approach that goes beyond traditional coaching. It focuses on bringing about significant, lasting change in individuals by addressing the root causes of their challenges and helping them unlock their innate potential. Unlike conventional coaching, which often deals with specific skills or issues, transformative coaching aims to create profound shifts in mindset, behaviour, and perspective.